Google Ads
Show up when people are already searching.
Google Ads campaigns built for one goal: booked jobs. We track, manage and report every dollar of spend from day one, and build landing pages that match what people searched for.
The problem
Clicks are easy to buy. Customers aren’t.
Broad keywords, generic ads and traffic sent to a homepage can burn through a budget fast. And without call and form tracking, there’s no way to tell which searches actually booked jobs.
What you get
Spend that can be traced to leads.
- Search and call-only campaigns aimed at people who are ready to book
- Keyword and budget management, so spend goes where it books jobs
- Ad copy testing and ongoing optimisation — not set-and-forget
- Call and conversion tracking that ties spend to leads
- A live dashboard with spend, leads and cost per lead
How we approach it
We fix what’s wasting money before we spend more.
01
Audit
We dig into your current account, market and competitors to find where spend is being wasted.02
Build
We rebuild campaigns and landing pages around what actually drives booked jobs, not vanity clicks.03
Track
Calls and form submissions are tracked back to the searches that produced them, so spend can be judged on leads.04
Scale
Once cost per lead is where it should be, we scale spend deliberately and keep reporting transparent.
Proof
Recent results, with the numbers explained.
Automotive services
10×
return on ad spend in month one
Launched a new local search campaign that turned roughly $500 in ad spend into more than $5,000 in tracked closed revenue.
Local service business
4×
return on ad spend in 30 days
Rebuilt the campaign around the specific searches people use when they’re ready to book, generating roughly $6,000 in tracked closed revenue from $1,500 in ad spend.
Luxury travel
$13,000+
commission in 6 weeks
Over six weeks, $1,500 in Google search ad spend produced more than $13,000 in commission from bookings.
Your data, any time
More than a monthly report.
You shouldn’t have to wait for a monthly call to know how your campaigns are doing. Clients get access to a live dashboard — spend, leads, cost per lead and more, updated continuously.
Monthly strategy calls are where we dig into the why. The dashboard is where you see the what.
- Leads
- 38
- Cost / lead
- $42
- Calls
- 21
What to expect
- Most accounts can be live within one to two weeks of kickoff, depending on landing page and tracking setup
- A live dashboard, plus a monthly strategy call
- Braden leads your account and is your point of contact
Agreed before we start
- Monthly ad budget and the management fee — listed separately
- Which conversions count: calls, forms, bookings
- Your service area and the services to advertise
- Ad account ownership and access
FAQ