Meta Ads · Facebook & Instagram
Reach the people who’ll want you — before they search.
Most of the people who will buy from you aren’t searching yet. Meta Ads puts a clear offer in front of the right audience on Facebook and Instagram, tests which creative actually works, and sends interested people to a page built to turn that interest into a call or form.
Two costs, always listed separately
- Media spend
- What Meta charges to show your ads.
- Management
- Alto’s work to plan, build, test and report.
The problem
Boosting posts and hoping isn’t a plan.
Boosting a post or running one ad for a month usually gets likes, not customers. Without a clear offer, the right audience and a few creative options to compare, it’s hard to tell whether Meta doesn’t work for your business — or just never got a fair test.
What you get
A fair test, then more of what works.
- An offer people understand in the time it takes to scroll
- Campaigns aimed at the audiences most likely to buy
- Several creative angles tested side by side
- A landing page that continues the ad’s message
- Reporting on leads and cost per lead — not just reach and likes
How we approach it
Start with the offer, then test the creative.
01
Offer and audience
What are you offering, to whom, and why now? A clear offer does more for results than any targeting trick.02
Creative to test
Several angles and formats — video, image, carousel — so the audience decides what works. Built with our Creative & Content service, or from material you already have.
03
Launch with a matching page
The page someone lands on repeats the ad’s promise and makes the next step obvious. Tracking is set up and checked before launch — see Websites & Landing Pages.
04
Manage and measure
Budget moves toward what produces leads. Each month we review what to keep, what to cut and what to try next — and tell you plainly.
Two separate costs
Ad spend and management are different things.
Media spend
The budget Meta charges to show your ads to people on Facebook and Instagram. It’s agreed with you up front and can go up or down as results come in.
Management
Alto’s work: the offer and audience plan, building campaigns, running creative tests, adjusting budgets, tracking and reporting. Quoted separately from spend.
Creative testing
Let the audience pick the winner.
Angle A
The problem
Starts with the frustration your customer already feels.
Short video · 9:16
Angle B
The proof
Leads with a real result, review or before-and-after.
Image · 4:5
Angle C
The offer
Puts the reason to act now front and centre.
Carousel · 1:1
What we compare: cost per lead, lead quality, and what people say when they get in touch.
Work
Meta Ads results, coming soon.
Case studies for Meta campaigns will be added here once clients have approved them. Our published Google Ads results show how we report numbers.
What to expect
- A plan covering offer, audience, creative and budget before launch
- The first weeks spent learning what works — we’ll tell you what we’re seeing as we go
- Regular reporting on leads and cost per lead
- Straight answers when something isn’t working
Agreed before we start
- Monthly media budget, paid directly to Meta on your card
- Management fee and exactly what it covers
- Which ad account and Facebook page the ads run from, and who owns them
- How leads reach you — form, call or message
- Who produces the creative
FAQ