Work
Results, reported plainly.
A few recent Google Ads results, with the numbers explained. Creative, website and social work is being added here as clients approve it.
Automotive services · Google Ads · local search
A new local search campaign that returned ten times its ad spend in month one.
10×
return on ad spend in month one
- Ad spend
- ≈ $500
- Tracked closed revenue
- $5,000+
Launched a new local search campaign that turned roughly $500 in ad spend into more than $5,000 in tracked closed revenue.
ROAS = tracked closed revenue ÷ ad spend. Management fees are not included.
Local service business · Google Ads · campaign rebuild
Rebuilt around the searches that actually book jobs.
4×
return on ad spend in 30 days
- Ad spend
- ≈ $1,500
- Tracked closed revenue
- ≈ $6,000
Rebuilt the campaign around the specific searches people use when they’re ready to book, generating roughly $6,000 in tracked closed revenue from $1,500 in ad spend.
ROAS = tracked closed revenue ÷ ad spend. Management fees are not included.
Luxury travel · Google Ads · search
$1,500 in ad spend, more than $13,000 in commission.
$13,000+
commission in 6 weeks
- Ad spend
- $1,500
- Commission
- $13,000+
Over six weeks, $1,500 in Google search ad spend produced more than $13,000 in commission from bookings.
Commission is the advisor’s earnings on bookings, not the total trip price.
How we report results
What the numbers mean.
- Ad spend
- The media budget paid to the ad platform for ads to run. It does not include Alto’s management fee.
- Tracked closed revenue
- Revenue from jobs or sales the client closed and tracked back to the campaign’s leads. Revenue is not profit.
- Commission
- Money earned on a booking or sale, not the total price of the product or service.
- ROAS
- Return on ad spend: tracked revenue divided by ad spend. A 4× ROAS means $4 of tracked revenue for each $1 of ad spend.
Some of the businesses we’ve worked with
